Google recently revealed at its I/O developer conference in Mountain View that Google Pay systems would now support event tickets and boarding passes. While Google had previously announced a couple months back that support for prepaid tickets on public transit systems in Portland and Las Vegas would be arriving, this is a significant step forward. Now, Google Pay can be used on Southwest Airlines, Singapore Airlines, FortressGB, and Eventbrite.

The technology will allow fans a new way to seamlessly and securely enter live events with contactless tickets added to Apple Wallet on their iPhone and Apple Watch. The integration of contactless tickets in Apple Wallet will simplify customers’ experience while enhancing security and fostering more personalized engagement with fans.

Fortress GB, whose card base is currently 7.5 million, have partnered with Wirecard to launch this first integrated contactless stadium season ticket. As one of the leading providers of digital financial technology, Wirecard is chosen as issuer for The One Card, an all in one season ticket and member card with contactless payment functionality. Season ticket holders and members can use The One Card to gain entry to the stadium whilst using the same card for purchases at selected merchants at the point of sale or online.

Aston Villa confirmed as first club in the world to integrate pre-paid contactless and chip and pin payment technology into season and member cards. The technology behind the new integrated payment and stadium access card is being provided by FortressGB, one of the world’s leading providers of loyalty, payment and access solutions to the sports and entertainment industry.

In December, the team began testing contactless entry into the stadium for season ticket holders through Apple Wallet. At a time when demand for new technologies that improve the fan experience are at an all-time high, the New York Jets have worked hard to maintain an edge over other teams.

Fortress, the world’s leading provider of fan engagement solutions in professional sports, today announced that it was selected by the Phoenix Suns to develop Arena Cash, an exclusive stored value program offered to members of the SixthMan season ticket program.

London’s Wembley Stadium will become the first sports stadium in the UK to offer contactless ticketing for fans. The system, which will be powered by global ticketing technology specialists Fortress GB, will allow fans to enter live events with contactless tickets added to the Apple Wallet mobile app on their iPhone or Apple Watch.

New York Jets President Neil Glat discussed with SportTechie digital ticketing, the future of virtual reality and the team’s social influencer program

It is said that, “greatness is a lot of small things, done well everyday.” For a sports team, being “great” does not just mean (nor totally rely upon) on field performance. Being great off the field is just as important.

The Montreal Canadiens in October launched its Club 1909 fan program, an initiative to unite the team’s fans from around the globe. The program rewards fans with points for interacting with the team in different ways, from attending games in person to watching on television or even just sharing team-related hashtags and messages on Twitter.