One would think that with this display of sheer exuberance that the T-Shirt was worth dying for – but no it is just a simple T-Shirt with the team/sponsor name on. Try and sell it outside the game and I’m pretty sure that most would walk on by without even a second glance. So the question is – what is going on here? Guest post by Richard Pinnick, SVP, Global Business Development at Fortress GB.